Every one of us has to struggle against their self centered nature. We believe that the world revolves around us because we can only see with our own eyes. Intellectually it makes sense and is obvious, but to follow this thought with appropriate behavior is a constant struggle. To do so is to go against what we see. To do so takes effort and a certain amount of vigilance. It might be impossible to reprogram ourselves completely when the physical reality of our lives works against us but we can all try our best.